By JOSEPH JORDAN-ANDERSON and MELISSA HAYDEN-ANDREWSThe answer is… clothes!
And that’s why the retailer is in a no-win situation.
It needs to sell clothes to girls who can afford them or girls who don’t, but it has to sell them fast to survive.
But for all its success, J.C. Penney has not been able to attract enough girls to sell to them, especially those who have been priced out of the market.
So it has had to make some adjustments to its business model.
In the past few years, the retailer has moved more of its apparel to the more affordable brands such as Target, Wal-Mart and Nordstrom, which have been able make more of an impact on its sales.
The new strategy will help it survive the next recession, said John Hoeppner, a senior analyst with the research firm eMarketer.
But Penney is still not quite there yet.
Sales have been declining for years, and the retailer says the recession is taking its toll on its bottom line.
The retailer has been able, for example, to keep its inventory costs low by offering free shipping for orders over $25, the same discount rate as Target and Wal-mart.
Penneys has also increased its prices, such as the $2-an-ounce price of its jeans.
But the company is still seeing sales drop in the second quarter.
Pennington, which is owned by Wal-Marts, has seen its quarterly net sales drop 9.7% in the first half of the year, compared with the same period in 2016, according to a report by financial firm PNC Financial Services.
For some retailers, that means selling out of inventory quickly.
Walmart has cut its retail stores in half in the past two years.
Last year, it reduced its total inventory by 5.6 million items.
And Nordstrom and Target have been cutting their retail stores by up to 30% or more in the last five years.
“The market is going to continue to change over time,” said Kevin Miller, senior vice president of retail research at eMarketers.
“It will continue to evolve.
But it will be more dynamic.”
The retailer’s decision to cut its stores and reduce its price points will also likely affect its sales, said Hoepps.
And Penneys plans to cut back on marketing, which typically generates higher revenue.
In addition, Penneys’ strategy may lead it to cut corners, Miller said.
It may also mean Penneys won’t be able to retain its employees, which could hurt sales.
Penneys is not the only retailer struggling with sales.
Walmart, the nation’s largest retailer, is also having trouble attracting girls to its stores.
And the chain’s sales have been stagnant since 2014, when it launched a campaign to encourage girls to get into college.
It recently said it plans to invest $10 million to help attract more girls to colleges.
But a growing number of girls are also leaving high school, said Melissa Fazio, vice president for research at PNC.
The problem is that the number of women graduating from high school has been dropping for decades, and in many cases, girls have dropped out entirely, Fazia said.
The trend is particularly concerning for colleges that have seen the number increase in recent years.
But Penneys says it has a plan to bring in more female students and get them to college.
So far, the company has been successful in attracting girls who might otherwise be deterred by its high prices, Hoeppo said.
But it has not always been so successful.
In the past, the chain has struggled to attract women to its online store.
And it has struggled with its own brand.
Penney, which was founded in 1935, has a reputation for being a family-friendly company.
Its clothes are often made in a family atmosphere, and it has an extensive clothing library, with clothing styles ranging from dresses and skirts to blouses, skirts and pants.
In recent years, though, the store has been focusing more on fashion, particularly women’s fashion.
It has also moved away from its roots of selling women’s clothing.
The company is no longer selling womens clothing, but rather clothing made by men, such the women’s jackets.
It also stopped selling girls’ clothes in 2016.
Pennington is in the midst of revamping its clothing and is trying to find new ways to attract more women to the business.
And in recent weeks, it has been making moves to boost its business.
The company has partnered with the clothing company The Body Shop to create a women’s collection, with proceeds going to the organization that supports women’s health and wellness.
Penners is also developing its own clothing line, which it says is aimed at more young women, including its newest product, a high-waisted dress called “Shirley’s T-shirt.”
The company also is spending $10,000 to