80s clothing is getting its own hashtag: #maternitywear.
The fashion icon has been trending for months, thanks to the 80s-inspired clothing of the likes of Madonna, Gwen Stefani and Rihanna, and has become a hit with fans.
A series of tweets from the brand have also been retweeted thousands of times and have sparked conversations about the 80’s style.
Some 80s fashionistas have even been asking for their own #maternalwear hashtag.
But there is a big catch.
The hashtag is only open to brands whose mothers were mothers in the 80th century, meaning if you are not a woman of colour, you will not be able to add your own hashtag.
The campaign, called #mamenswear, is meant to highlight the fact that a lot of women were mothers and that 80s style is still relevant today.
“It’s not just 80s,” said a source in the fashion industry.
And we don’t want to forget that, we don�t want to stop listening to that music, we want to be like them.””
It wasn’t about what you looked like, it was about what kind of a person you were.
And we don’t want to forget that, we don�t want to stop listening to that music, we want to be like them.”
But the hashtag has not been embraced by many women of colour.
It has also drawn criticism from those who feel it is insensitive to women of color.
As the hashtag is still not accepted by some, the campaign has been met with criticism online.
A source in New Zealand said the campaign was offensive and was a “silly, white thing to do”.
“It is just insulting and disrespectful,” the source said.
“Women are not supposed to feel this way.
It just perpetuates the stereotypes of the 80�s.”
Ms Ritchie said it was important to remember the “tradition” of 80s women.
“You look at all the styles that we’re wearing now, the fashion is going to change, and you have to accept that,” she said.
For some women of Colour, the 80-year-old fashion icon is an inspiration.
“We need to remember that 80 was the year we got our hair cut, we got the fashion, we had our fashion magazines, we were having our fashion shows, and then we had the first mother in the 70s,” a source said of the hashtag.
There is a movement to make #machinyshoes #mammenswear hashtag more inclusive and have it be the official hashtag of the Maternitywear Campaign.