In the past two decades, women’s fashion has changed dramatically, but there’s still a long way to go.
Here’s what’s going on in the women’s apparel business right now.1.
The Future is Female-Friendly?1.1 “I think the next big thing is going to be that we’re going to see more of the fashion industry being female-friendly,” says Janae.2.
It’s a Global Market for Women’s Fashion?
The global apparel market is expected to grow by 7% by 2020, according to The Wall Street Journal, with the United States set to overtake China as the second-largest market for women’s clothes.
And with the emergence of Chinese fashion brands such as GQ, BHLDN, and Zara, the global apparel industry is expected increase its market share from the $4.2 trillion mark to the $9.7 trillion mark.3.
How to Get More Fashion Products for Less?
The biggest challenge for female fashion brands is getting women’s clothing and accessories to reach new markets.
For instance, in 2016, GQ sold 1.2 billion pieces of clothing, a 10% increase from 2015.
But as the women-owned brands and fashion labels are forced to diversify their products to appeal to the global marketplace, they’re also facing a challenge of pricing.
GQ’s clothing prices were reportedly $35 for a top-shelf dress, compared to the same brand’s $15 dress for a size 12.5, for example.
In addition, brands often face the issue of selling clothing that’s too low-quality to be considered a fashion product.
“I think it’s very hard for women to get products that are affordable and good quality, especially in terms of the pricing of the clothing,” says Jasmine Houlihan, senior vice president of brand strategy at Fashion Trends.
“It’s also very difficult to have high-quality clothing, especially with the price point of clothes.
There are so many choices, and it’s a lot of work.”4.
Why Are We Having More Fashion Wars?
A recent study by the Urban Institute found that the average cost of a designer’s clothes increased by 40% between 2013 and 2015.
The study also found that as women became more affluent and socialized more, they began to prioritize fashion over everything else.
For example, women spend an average of three times as much on makeup and five times as many on hair accessories, according the Urban Center.
For some designers, it’s also a trend to add accessories like earrings and rings to their collections.
And because the costs of fashion are skyrocketing, brands are starting to look to the marketplace for help.
In 2016, BH Cosmetics sold $3.5 billion in clothing, up from $1.6 billion in 2013.
The company also sold $4 billion in accessories.
However, the majority of the growth was in women’s products, as well as accessories.
And while women are the most frequent buyers, they still account for only 15% of the global population.5.
Why Is It So Hard for Brands to Pay Fair Prices?
The main reason for higher prices for women is that the fashion world is so global, and many brands still haven’t gotten the memo.
“When you look at the brands that are still trying to make their mark, they are still fighting it out in different places,” says Rachel Crouse, senior director of apparel at the National Retail Federation.
“I don’t think it was until the advent of Instagram and other platforms that brands were able to communicate with each other and make better decisions.”6.
What Are the Costs of Fashion?
As the industry becomes more global, so too is the demand for more clothing, and so too are the costs associated with buying and selling that clothing.
According to research from the Consumer Federation of America, the average price of a garment is $8.20 on Amazon, up 20% from 2015, and an average price for a pair of shoes is $1,400 on Amazon.
For women, this means a $1 dress or dress gown will cost you $30 to $35, while a $100 pair of sneakers will cost $150.
And the price for the same item in a men’s store can be anywhere from $3 to $10, depending on the size of the store and the type of shoes.7.
How Much Do I Really Need to Make?
The average price per piece of clothing sold is $3,400, according Toi, which is higher than what a lot or women’s brands charge for similar items.
According, the number of people who are spending on clothes in the United Kingdom is about 60% of that in the U.S., according to the British Fashion Week website.
“Women are the primary consumers of clothing right now, but I think that will change over time as women become more educated about buying things and as they have more of an opportunity to shop in the fashion space,” says